04 April 2006

Bore

You can never bore someone into doing business with you!
-David Ogilvy, famous advertising executive

No, you need to interest them, intrigue them, entertain them and get them completely involved in your story and its possibilities.

Sister Patricia Proctor, a Catholic nun living in a monastery in Spokane Washington, is a unique example of someone trying to do just that. She is trying to create an impassioned picture of a life dedicated to God to help Catholics looking to renew their faith. Now I am not an advocate for the Catholic faith, but I am an advocate of Sister Patricia whose passionate commitment is very persuasive.

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