You can never bore someone into doing business with you!
-David Ogilvy, famous advertising executive
No, you need to interest them, intrigue them, entertain them and get them completely involved in your story and its possibilities.
Sister Patricia Proctor, a Catholic nun living in a monastery in Spokane Washington, is a unique example of someone trying to do just that. She is trying to create an impassioned picture of a life dedicated to God to help Catholics looking to renew their faith. Now I am not an advocate for the Catholic faith, but I am an advocate of Sister Patricia whose passionate commitment is very persuasive.